Morrisons, the British supermarket chain, has quietly made a name for itself in the world of spirits with its own line of gins. While not as widely known as some of the more established brands, Morrisons gins have garnered a loyal following and garnered praise from both critics and consumers alike.
This article will delve into the world of Morrisons gin, exploring its history, key products, tasting notes, cocktail recipes, and the reasons behind its growing popularity.
A Brief History of Morrisons Gin
Morrisons, founded in 1899, has a long history of providing quality products at affordable prices. The supermarket’s foray into the spirits market began in the early 2010s, with the launch of its first gin, Morrisons London Dry Gin. Since then, the range has expanded to include a variety of flavored gins, each with its own unique character and flavor profile.
The Morrisons Gin Range
Morrisons offers a diverse range of gins to suit various palates. Some of the most popular options include:
Morrisons London Dry Gin: This is the flagship gin of the Morrisons range. It’s a classic London Dry style gin, crafted with juniper berries and a selection of botanicals. It’s known for its balanced flavor profile, with a prominent juniper note and a subtle sweetness.
Morrisons Pink Gin: A popular choice for those who enjoy a sweeter gin, Morrisons Pink Gin is infused with natural flavors of raspberry and redcurrant. It’s a refreshing and fruity gin that’s perfect for summer cocktails.
Morrisons Spiced Orange Gin: This gin is infused with warming spices like cinnamon and ginger, along with zesty orange peel. It’s a complex and flavorful gin that’s ideal for winter cocktails.
Morrisons Sloe Gin: A traditional sloe gin, made with sloe berries and Morrisons London Dry Gin. It’s a sweet and tart gin with a deep red color. It’s perfect for sipping neat or on the rocks.
Tasting Notes
Morrisons London Dry Gin: Aromas of juniper, citrus, and subtle spice. On the palate, it’s crisp and dry with a balanced juniper flavor and a lingering sweetness.
Morrisons Pink Gin: Aromas of raspberry and redcurrant. On the palate, it’s sweet and fruity with a refreshing acidity.
Morrisons Spiced Orange Gin: Aromas of cinnamon, ginger, and orange peel. On the palate, it’s warm and spicy with a zesty citrus finish.
Morrisons Sloe Gin: Aromas of ripe sloe berries and sweet spices. On the palate, it’s sweet and tart with a smooth and mellow finish.
FAQs
What types of gin does Morrisons offer?
Morrisons provides a variety of gins, including their own-label London Dry Gin, which is known for its smooth and dry profile with a citrus aroma.
How does Morrisons’ London Dry Gin compare to other supermarket brands?
In taste tests, Morrisons’ London Dry Gin has received mixed reviews. While some appreciate its smoothness and citrus notes, others find it less flavorful compared to competitors. For instance, Asda’s gin has been rated higher for its balance and value.
What is the alcohol content of Morrisons’ London Dry Gin?
Morrisons’ London Dry Gin has an alcohol by volume (ABV) of 37.5%.
Is Morrisons’ gin suitable for vegetarians and vegans?
Yes, Morrisons’ London Dry Gin is labeled as suitable for vegetarians and vegans.
What sizes are available for Morrisons’ London Dry Gin?
Morrisons offers their London Dry Gin in multiple sizes, including 35cl and 70cl bottles.
How should Morrisons’ London Dry Gin be served?
It is recommended to serve Morrisons’ London Dry Gin straight over ice or with your favorite mixer.
What are the nutritional values of Morrisons’ London Dry Gin?
Per 25ml glass, the gin contains approximately 52kcal. The bottle contains about 28 servings.
How does Morrisons’ tonic water fare in taste tests?
Morrisons’ tonic water has been described as sugary and floral, making it suitable for cocktails, though it may not appeal to those preferring a more traditional, bitter tonic.
Are there any seasonal or special edition gins available at Morrisons?
Yes, Morrisons occasionally offers special edition gins, such as their mulled gin during the Christmas season. However, some reviews suggest it lacks true gin characteristics, making it more suitable for cocktails.
What is the price range of Morrisons’ gins?
Morrisons’ own-label gins are competitively priced. For example, their London Dry Gin is available at £13.00 for a 70cl bottle.
How does Morrisons’ gin compare to leading brands like Gordon’s?
While Morrisons’ gin offers a budget-friendly option, some taste tests indicate that other supermarket brands may provide a closer match to leading brands like Gordon’s. For instance, Aldi’s Greyson’s gin has been noted as a commendable dupe of Gordon’s.
Where can I purchase Morrisons’ gin?
Morrisons’ gins are available at their physical supermarket locations across the UK and can also be purchased online through their official website.
Does Morrisons offer gift sets or promotions for their gins?
Morrisons occasionally provides gift sets and promotions, especially during festive seasons. It’s advisable to check their website or in-store for current offers.
What mixers pair well with Morrisons’ London Dry Gin?
Traditional mixers like tonic water, especially those with a bitter profile, complement the citrus notes of Morrisons’ London Dry Gin. However, given the sweeter nature of Morrisons’ tonic, exploring other tonic brands might enhance the overall experience.
Are there any customer reviews available for Morrisons’ gin?
Yes, customer reviews are available on Morrisons’ official website. For instance, their London Dry Gin has an average rating of 3.5 out of 5 from 11 reviews.
To conclude
In conclusion, Morrisons offers a range of gins that cater to both budget-conscious consumers and those seeking variety. Their London Dry Gin is noted for its smoothness and citrus aroma, making it a versatile choice for various cocktails and mixers. While it may not surpass some competitors in taste tests, it remains a solid option for those looking to enjoy gin without a premium price tag. As with any spirit, individual preferences play a significant role, and exploring different mixers and serving styles can enhance the tasting experience. For the most accurate and up-to-date information, including customer reviews and availability, visiting Morrisons’ official website or local stores is recommended.
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