Morrisons, a leading supermarket chain in the UK, has blossomed into a popular destination for fresh, affordable flowers. From everyday blooms to special occasion bouquets, Morrisons offers a diverse selection that caters to various tastes and budgets.
The Morrisons Flower Advantage
Direct Sourcing: Morrisons maintains strong relationships with growers, minimizing the time between harvest and store shelves. This ensures the highest quality and freshness of their flowers.
Competitive Pricing: By cutting out the middleman, Morrisons can offer flowers at competitive prices, making them a budget-friendly option for consumers.
In-Store Expertise: Morrisons employs skilled florists who can provide expert advice on flower care, arrangement tips, and selecting the perfect blooms for any occasion.
Convenience: With numerous stores across the UK, Morrisons offers easy access to a wide range of flowers, making it convenient for customers to shop in person or online.
Exploring the Morrisons Flower Range
Morrisons offers a diverse selection of flowers, including:
Roses: Available in a rainbow of colors, roses are a classic choice for any occasion. Morrisons offers a variety of rose types, from elegant long-stemmed roses to romantic spray roses.
Lilies: Known for their elegant beauty and captivating fragrance, lilies are a popular choice for special occasions. Morrisons offers a range of lily varieties, including stargazer lilies, oriental lilies, and calla lilies.
Tulips: These cheerful spring blooms are a symbol of hope and new beginnings. Morrisons offers a variety of tulip colors, from classic red and yellow to vibrant purple and pink.
Sunflowers: These vibrant blooms are a symbol of happiness and positivity. Morrisons offers a range of sunflower sizes and varieties, from small and cheerful to large and dramatic.
Gerberas: These cheerful daisies come in a wide range of colors and are a popular choice for adding a touch of brightness to any space.
Beyond individual blooms, Morrisons offers a variety of pre-made bouquets and arrangements, including:
Hand-tied bouquets: These classic arrangements are perfect for any occasion.
Vase arrangements: These ready-to-go arrangements are perfect for those who want a hassle-free option.
Occasional bouquets: Morrisons offers a range of bouquets specifically designed for special occasions, such as Valentine’s Day, Mother’s Day, and birthdays.
Tips for Making Your Morrisons Flowers Last Longer
Proper Handling: When transporting your flowers home, protect them from extreme temperatures and direct sunlight.
Clean Vase: Always use a clean vase to prevent the growth of bacteria.
Fresh Water: Use lukewarm water and add flower food to the vase.
Recut Stems: Cut the stems at an angle under running water before placing them in the vase.
Remove Foliage: Remove any leaves that will be submerged in water to prevent bacterial growth.
Optimal Placement: Place your flowers in a cool, well-ventilated area away from direct sunlight and heat sources.
FAQs
What types of flowers does Morrisons offer?
Morrisons provides a wide range of flowers, including seasonal bouquets, roses, lilies, tulips, and more. Their selection caters to various occasions such as birthdays, anniversaries, and holidays. Customers can choose from pre-arranged bouquets or create custom arrangements with the assistance of in-store florists.
Does Morrisons offer flower delivery services?
Yes, Morrisons offers flower delivery services. Customers can order bouquets online through their website and have them delivered along with their groceries. However, it’s important to note that Morrisons no longer offers the flowerworld.co.uk flower delivery service.
Can I purchase flowers in-store at Morrisons?
Absolutely. Morrisons has in-store florists in many of their locations, providing fresh bouquets daily. These in-store florists offer handmade-to-order bouquet services, allowing customers to choose from various stem varieties and have bouquets crafted for any occasion and budget.
How can I make my Morrisons flowers last longer?
To extend the life of your flowers, follow these tips:
Fill a clean vase with fresh tap water and add flower food as per the sachet instructions.
Trim about 1cm off the end of all the flower stems at a 45-degree angle.
Remove any leaves that will be below the water level.
Place the flowers in the vase immediately to prevent air bubbles in the stems.
Display the flowers in a cool location, away from direct sunlight.
Refresh the water and re-cut the stems every three to four days.
Avoid placing flowers near ethylene-emitting fruits like bananas and strawberries.
Do not ‘bash’ the flower stems before placing them in the vase, as this can promote bacterial growth.
Have there been any recent changes to Morrisons’ in-store florist services?
Yes, in April 2023, Morrisons announced the closure of nearly 30 in-store florist branches, citing that they were no longer commercially viable. The affected stores now receive flower bouquets from a centralised service in the Midlands. Despite these closures, Morrisons continues to offer florist services in over 160 stores nationwide, and all affected staff were offered roles elsewhere in the company.
Does Morrisons offer any guarantees on their flowers?
Morrisons offers a five-day freshness guarantee for all their flowers. They work closely with growers to ensure quick ‘field to store’ transit times, with stems delivered fresh to stores each day from their FlowerWorld site in Derby.
Can I order custom bouquets at Morrisons?
Yes, in stores with professional florists, customers can order custom bouquets tailored to their preferences and budget. These bouquets are prepared while customers do their shopping, offering convenience and personalization.
Are there any online resources for flower care provided by Morrisons?
Morrisons offers online articles and blogs with tips and inspiration for flower care. For example, they provide guidance on making flowers last longer and insights into their flower quality assurance processes.
How does Morrisons ensure the quality of their flowers?
Morrisons collaborates directly with growers and has one of the quickest ‘field to store’ transit times to ensure freshness. Their flowers are sourced from FlowerWorld, a 17.5-acre site wholly owned by Morrisons, allowing them to maintain control over quality and freshness.
Are there any seasonal or special occasion flower offerings at Morrisons?
Yes, Morrisons offers seasonal bouquets and special arrangements for occasions like Valentine’s Day, Mother’s Day, and Christmas. These offerings vary throughout the year to provide customers with timely and festive options.
To conclude
In conclusion, Morrisons provides a comprehensive range of floral products and services, both online and in-store, to meet diverse customer needs. With a commitment to freshness and quality, supported by their direct relationships with growers and in-house florists, customers can expect beautiful and long-lasting floral arrangements for any occasion. Whether you’re looking for a ready-made bouquet or a custom arrangement, Morrisons’ floral services are designed to offer convenience, quality, and value.
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